To promote sustainable trade and build business linkages, a mega buyer-seller meeting was organized in Guwahati as part of the “One District, One Product” initiative, focusing on agricultural products from the eight northern states -East.
The meeting was organized by the Department of Promotion of Industry and Internal Trade (DPIIT), in collaboration with the Ministry of Development of the North Eastern Region (MDoNER) and its UAPs – North Eastern Handicrafts and Handloom Development Corporation (NEHHDC) and North East Regional Agricultural Marketing Company Limited (NERAMAC).
More than 70 vendors, traders, farmers, aggregators from various districts of these 8 northeastern states presented their products to buyers.
These products included – famous Lakadong turmeric from Meghalaya with more than 7% curcumin, GI certified big cardamom from Sikkim and pineapple queen from Tripura, Orthodox tea from Assam, Chakhao black rice from Manipur; among others.
All of these products were showcased to more than 30 major buyers, representing brands such as Reliance and ITC, as well as upcoming start-ups across the country.
NERAMAC, which was created to support farmers/producers in the region, has worked to bridge the gap between farmers and the wider market.
Therefore, its role in the current buyers-sellers meeting in collaboration with the ODOP initiative has been essential. Through collaborative efforts, the region’s best products are paired with top brands to enhance farmers’ earning potential.
Focused business discussions were also facilitated between buyers, sellers and government officials from the 8 NER states.
Additionally, Letters of Intent (LOI) worth Rs 6 crores were signed during the event.
The effort aims to ensure linkages are established and maintained, with a strong focus on improving farmers’ incomes.
It seeks to choose products from over 700 products, across all sectors – agriculture, textiles, crafts and manufacturing; thus promoting a product from each district of the country.
This is characterized by a critical role in coordination, forming collaborative networks and facilitating buyer-seller ownership for the larger goal of promoting and facilitating trade.